CONTENT

Content Marketing Courses

Be the thought leader through development and distrubution of content

Content marketing is an essential element of building thought leadership and brand trust in today’s overly cluttered online environment. You will learn about different types of content, ways to segment your audience, create relevant messages that resonate with each group, and select appropriate digital tools and channels to serve content to your most valuable customers. 

96 H
$4614

13 COURSES FOUND


logo-marketing-institute-of-singapore-(mis)
Content Strategy Masterclass

Classroom

Office hours

1-2 days

16

$905


-

-

Anson Road

Classroom

Office hours

1-2 days

16

$905


-

-

Anson Road


logo-aventis-learning-group-(alg)
Powerful Content Marketing And Copywriting For Social Media

Online Live

Office hours

3-4 weeks

16

$988


-

-

Orchard

Online Live

Office hours

3-4 weeks

16

$988


-

-

Orchard


logo-aventis-learning-group-(alg)
Professional Certification In Digital Storytelling

Classroom or Online Live

Office hours

3-6 days

32

$990


-

-

Orchard

Classroom or Online Live

Office hours

3-6 days

32

$990


-

-

Orchard


logo-clickacademy-asia
ADVANCED CONTENT MARKETING MASTERCLASS (SG)

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road


logo-sky-digital-agency
CONTENT MARKETING STRATEGY WITH EBOOKS AND LANDING PAGES

Classroom or Online Live

Office hours

1-2 days

8

$420


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Raffles Place

Classroom or Online Live

Office hours

1-2 days

8

$420


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Raffles Place


logo-equinet-academy
WSQ Content Marketing Strategy Course

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-equinet-academy
Advanced Content Marketing Strategy Course

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$750


-

-

Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$750


-

-

Anson Road


logo-tertiary-courses
Content Marketing Course

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


-

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


-

-

Bukit Timah


logo-singapore-institute-of-retail-studies-(sirs)
Basics In Content Generation

Classroom or Online Live

Office hours

1-2 days

8

$260


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Paya Lebar

Classroom or Online Live

Office hours

1-2 days

8

$260


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Paya Lebar


logo-marketing-institute-of-singapore-(mis)
Copywriting For Marketing Materials

Classroom

Office hours

1-2 days

16

$805


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Classroom

Office hours

1-2 days

16

$805


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-aventis-learning-group-(alg)
Professional Certification In Content Marketing & Copywriting

Classroom or Online Live

Office hours

1-2 days

16

$990


-

-

Orchard

Classroom or Online Live

Office hours

1-2 days

16

$990


-

-

Orchard


logo-singapore-management-university-(smu)
Foundations Of Brand Storytelling

Online Live

Evenings or Weekends

3-6 days

16

$1712


-

-

Orchard

Online Live

Evenings or Weekends

3-6 days

16

$1712


-

-

Orchard

RELATED RESOURCES

No Resources found

RELATED QUESTION AND ANSWER

Content marketing is a marketing strategy that focuses on making, publishing, and distributing content for a targeted audience online. The aims of content marketing are to attract attention and generate leads, expand audience base, produce or increase sales online, improve brand awareness and reputation and engage online user communities. If you really want to be technical about it, content marketing has its roots in prehistoric times in the form of storytelling. Content marketing attracts prospects and turns them into customers through the creation as well as sharing of valuable free content. Content marketing is usually considered by many as a long-term strategy aimed at building a strong relationship with target audiences by means of giving them high-quality content that is relevant to them on a consistent manner. If digital advertising is a strategy for audiences who do not have the time to read long articles, content marketing is a strategy for audiences who do have the time to read long articles and are still seeking reasons why they should buy your product or establish a long-term relationship with you. 

Some of the media used by content marketers are infographics, blogs, articles, webpages, podcasts, videos and even ebooks. By becoming a reputable, authoritative resource on topics that are very important to potential customers, your business is more likely to get found by the right audience and eventually enables you to earn their loyalty and trust. This is the rationale behind content marketing. Most of the time, content marketing takes a lot of work, patience and persistence to consistently deliver free, reliable, fresh and relevant content to potential customers. However, if you are willing to go through the tremendous effort involved in content marketing, you will find that the results you will get will be more lasting than other digital marketing strategies.
There is a reason behind the saying “Content is king.” Content marketing is not just important to your audiences and customers but also to search engines. Search engines, with their algorithms, tend to favor the elaborate over the subtle. The logic is simple. If you do not specify your keywords, you will not get ranked for those keywords. Search engines simply love content and it can be said that search engines are designed for content. The next reason why content marketing is important is that there is a significant portion of the entire global population who take their time before making any decision. They believe that trust and relationships are built and not magically created out of thin air. They want to test the waters first before they dive in. If they do make guesses, they make sure they are educated guesses. They have the patience, time and leisure of digesting lots of information just to make sure that what they get is really what they want. Content marketing is perfect for establishing and sustaining a relationship with this type of buyer persona. 

Simply put, content marketing increases audience retention. It also builds better social media relationships. It establishes trust with your audiences especially the ones who are very patient and very particular with their choices. Content marketing generates leads from free content and improves conversions. Although it takes time, content marketing actually enhances SEO efforts and builds authority. Given these reasons, you must make sure that your content is relevant, fresh, original, useful, keyword-rich and memorable to audiences if you want to pursue content marketing as a strategy. It really does take patience, time, consistency and effort when engaging your audiences through content marketing but the benefits and returns are definitely worth it.
There are lots of good content marketing courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done content marketing. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

Content marketing might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete a content marketing course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. Content marketing is always changing. Make sure that the course outline that you are looking at is updated to the latest content marketing strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.