DIGITAL

Digital Advertising Courses

Reach targeted users with Facebook, Google ads, and other advertising

Digital advertising is not just a powerful way to connect with your audience, but a necessity to broadcast your message. You will learn how to maneuver the multiple ad channels using Facebook Ad Manager, Google Ads, and other advertising platforms to ensure your business stands out. You will pick up vital skills that include setting up Facebook and Google advertising, defining your target audience for effective reach, understanding creative best practices, and which is the best advertising channel for your products and services. 

96 H
$4614

35 COURSES FOUND


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Google Display Advertising Certification Workshop

Classroom

Office hours

1-2 days

8

$905


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-

Anson Road

Classroom

Office hours

1-2 days

8

$905


-

-

Anson Road


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Google Mobile Advertising Certification Workshop

Classroom

Office hours

1-2 days

8

$905


-

-

Anson Road

Classroom

Office hours

1-2 days

8

$905


-

-

Anson Road


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Google Shopping Masterclass

Classroom

Office hours

1-2 days

8

$565


-

-

Anson Road

Classroom

Office hours

1-2 days

8

$565


-

-

Anson Road


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Google Display & Search Advertising 2020

Classroom or Online Live

Office hours

3-4 weeks

16

$990


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-

Orchard

Classroom or Online Live

Office hours

3-4 weeks

16

$990


-

-

Orchard


logo-equinet-academy
WSQ Digital Advertising Course

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-equinet-academy
Facebook Marketing And Advertising Course

Classroom or Online Live

Office hours or Weekends

3-6 days

24

$750


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road

Classroom or Online Live

Office hours or Weekends

3-6 days

24

$750


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road


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Basic Facebook Marketing & Advertising Training

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


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-

Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


-

-

Bukit Timah


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Advanced Facebook Marketing & Advertising Training

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Bukit Timah


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Complete Facebook Marketing & Advertising Course

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-conversion-hub
Google & Facebook Advertising

Classroom

Office hours

1-2 days

8

$500


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Kembangan

Classroom

Office hours

1-2 days

8

$500


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Kembangan


logo-next-level
1-Day SkillsFuture (SSG) Facebook Marketing Course

Classroom

Office hours

1-2 days

7.5

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bugis

Classroom

Office hours

1-2 days

7.5

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bugis


logo-aventis-learning-group-(alg)
Professional Certification In Google Ads (Display & Search)

Classroom or Online Live

Office hours

1-2 days

16

$990


-

-

Orchard

Classroom or Online Live

Office hours

1-2 days

16

$990


-

-

Orchard

RELATED QUESTION AND ANSWER

Digital advertising is a form of advertising that delivers promotional content to users by way of online as well as digital channels. Digital advertising makes use of media like email, social media, mobile apps and search engines to advertise and convey their messages to audiences. Traditional advertising also reaches out to the audience but the ROI was very uncertain. Digital advertising, as it is known today, is largely driven by data and can provide you with precise details of your campaigns and possible outcomes. Digital ads work through the use of internet-based advertising tools in order to manage, research, analyze, improve and track online advertising campaigns. Instead of billboards and magazines, your ads appear on Facebook, Google, YouTube, etc. 

There are several digital advertising formats. Some of these formats are search engine marketing, display ads, social media ads, native advertising and remarketing. There are also many aspects of digital advertising. The first aspect is the metrics used in digital advertising. Some of these metrics are reach, impressions, clicks, conversions and cost per conversion. Experts also believe in a set of practices called ‘best practices’ of digital advertising which is the next aspect. They are not standard and could vary from one marketer to another but they do have common grounds. Some of these best practices are strong calls to action, simplicity, device responsiveness, experimentation and brand consciousness. Digital advertising is undoubtedly the future, and the future has begun.
The reasons why digital advertising is important are somewhat similar to the reasons why digital marketing is important. The first and foremost reason is that consumers are always on digital channels. Buyers are constantly online and gone are the days where magazines and newspapers dominated the attention of buyers. Another reason is that digital advertising allows for more targeting. When you put an ad on a magazine, you have very little control compared to an ad that you place in Google. Google ads are highly and carefully targeted if you take the right steps toward that direction. Due to the availability of customer intent information, digital advertising allows for more conversation and personalization. It is therefore possible to target customers who are willing to buy something. Another reason why you should venture into digital advertising is the number of brands in the world today. 

All the brands are competing for buyers’ attention and if you still use traditional marketing, it is easy to be overwhelmed by the number of brands and buyers tend to have short attention spans these days due to the number of choices presented before them. Buyers are also informed and have high expectations. When you deal with this kind of persona, you need to be more interactive in your approach as buyers demand more and more minute details from the advertiser. This kind of interaction is best handled by digital advertising. The rich world of digital media makes the digital marketer more versatile, more accurate and more satisfying to customers. Finally, digital advertising is less costly and more scalable compared to traditional advertising. You do not need paper, ink or billboards to get your message across different audiences.
There are lots of good digital advertising courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done digital advertising. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

Digital advertising might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete a digital advertising course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. Digital advertising is always changing. Make sure that the course outline that you are looking at is updated to the latest digital advertising strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.