DIGITAL

Digital Marketing Overview Courses

Introduce and connect all digital marketing aspects and channels

Whether you are a complete beginner, business owner or marketing professional looking to upskill, you can now future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. Digital Marketing Overview will introduce you to the key digital marketing skill sets, from search engine optimization, social media and content marketing, mobile and email marketing, digital advertising like Google and Facebook, and web analytics.

96 H
$4614

22 COURSES FOUND


logo-equinet-academy
Digital Marketing Strategy

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

Certification

Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

Certification

Anson Road


logo-marketing-institute-of-singapore-(mis)
Digital Marketing Accelerator For Beginners

Classroom

Office hours

1-2 days

16

$805


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road

Classroom

Office hours

1-2 days

16

$805


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-marketing-institute-of-singapore-(mis)
Fast Track Digital Marketing

Online Live

Office hours

1-2 days

18

$1058


-

-

Anson Road

Online Live

Office hours

1-2 days

18

$1058


-

-

Anson Road


logo-marketing-institute-of-singapore-(mis)
Integrated Digital Marketing Strategies

Classroom

Office hours

1-2 days

16

$805


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Classroom

Office hours

1-2 days

16

$805


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


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FAST TRACK DIGITAL MARKETING (SG)

Online Live

Office hours

1-2 weeks

24

$1600


SDF (WSQ)

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

-

Anson Road

Online Live

Office hours

1-2 weeks

24

$1600


SDF (WSQ)

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

-

Anson Road


logo-sky-digital-agency
DIGITAL MARKETING STRATEGY & SALES FUNNELS FOR BUSINESS OWNERS

Classroom

Office hours

1-2 days

8

$450


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Raffles Place

Classroom

Office hours

1-2 days

8

$450


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Raffles Place


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Digital Marketing For Real Estate Agents

Online Live

Office hours or Evenings

3-6 days

27

$1300


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Newton

Online Live

Office hours or Evenings

3-6 days

27

$1300


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Newton


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1-Day SkillsFuture (SSG) Digital Marketing Course

Classroom

Office hours

1-2 days

7

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bugis

Classroom

Office hours

1-2 days

7

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bugis


logo-psb
Professional Certificate In Digital Marketing (F&B)

Online Live

Office hours

3-6 days

22.5

$1712


SDF (WSQ)

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

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Marina Square

Online Live

Office hours

3-6 days

22.5

$1712


SDF (WSQ)

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding.

Learn More

-

Marina Square


logo-kaplan
Digital Marketing Skills I

Online Live

Office hours

3-6 days

32

$1337


-

-

Bencoolen Road

Online Live

Office hours

3-6 days

32

$1337


-

-

Bencoolen Road


logo-kaplan
Digital Marketing Skills II

Online Live

Office hours

3-6 days

32

$1337


-

Certification

Bencoolen Road

Online Live

Office hours

3-6 days

32

$1337


-

Certification

Bencoolen Road


logo-singapore-management-university-(smu)
Digital Marketing (Part Of Temasek Polytechnic's Specialist Diploma In Business Development In Technology)

Online Live

Evenings or Weekends

3-6 days

36

$2782


-

Certification

Orchard Boulevard

Online Live

Evenings or Weekends

3-6 days

36

$2782


-

Certification

Orchard Boulevard

RELATED QUESTION AND ANSWER

Digital marketing is simply any kind of data-driven marketing that is done on the internet with the use of technology. The opposite of digital marketing is traditional marketing. Whereas traditional marketing uses traditional media such as newspapers, magazines, billboards, etc., digital marketing covers all marketing efforts that use an electronic device or the internet. Businesses that have websites use digital channels like social media, search engines and email to connect to their current as well as prospective customers. 

Some of the common strategies used in digital marketing are search engine optimization (SEO), search engine marketing, influencer marketing, content marketing, marketing automation, social media marketing, email marketing and display advertising. The main reason why digital marketing is popular is that people are increasingly, day-by-day, using devices to access products and services instead of visiting physical shops. Although, originally, digital marketing was simply traditional marketing projected on the internet, digital marketing has evolved with so many concepts that are totally different from traditional marketing. 

Some concepts of digital marketing that are similar to traditional marketing are branding, usability-functionality, interactivity, visual communication, relevant advertising, community connections, virality and output measurement. In any case, to utilize these concepts, organizations have to make sure that their Internet presence or their presence on the different channels follow a strategy with concrete goals that are aligned with their brand or organizational image. Being on the internet without proper planning may not only mean lost opportunity in terms of resources but it can also have a negative impact on the organization, because the audience, with their needs and perceptions about organizations, affects the organizations directly. 

Having a strong digital presence can help you a lot and this is the aim of digital marketing, to strengthen your digital presence. Digital presence is all about connection with your audiences and your customers and in this regard, digital marketing is not very different from traditional marketing.
The main reason why digital marketing is important is that the group of potential customers that can be found online is much bigger than the group of people that you can attract by word-of-mouth or traditional marketing. Digital marketing gives you the ability to reach out to a global marketplace instead of just a local audience. You can also save more money and reach more customers with less money than traditional marketing. Digital marketing also gives you the ability to know your audience and let them know you personally. This creates brand loyalty. Tracking and monitoring is also much easier with digital marketing. You can easily track your efforts and results with tools and software that are not available in traditional marketing. 

Digital marketing can be considered as something that levels the playing field for small businesses. It’s hard to compete with huge companies in terms of marketing but with digital marketing, small businesses have a fighting chance. Another good benefit of digital marketing is targeting. It is easier to target audiences with digital marketing than traditional marketing. In our digital age, chances are your competitors are already doing digital marketing. You would be at a huge disadvantage if you don’t join the bandwagon. The ROI or return of investment of digital marketing is simply impressive. The main reason for this is the cost-effectiveness of digital marketing. In the many minds of different people, your website is a representation of your company or business just like tall buildings. This is how important digital marketing is.
There are lots of good digital marketing courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done digital marketing. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

Digital marketing might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete a digital marketing course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. Digital marketing is always changing. Make sure that the course outline that you are looking at is updated to the latest digital marketing strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.