EMAIL

Email Marketing Courses

Setup, implement, and evaluate email marketing campaigns

A success email marketing strategy drives engagement and actions, and allows a business to reach out to its potential customers and reconnect with its existing ones. You will need to be proficient with tools like Mailchimp and ActiveCampaign, and acquire the skills to grow and manage a subscriber database, create subscriber segmentation, develop email design and content, manage email delivery, and evaluate performance like open, click, and conversion rates. 

96 H
$4614

8 COURSES FOUND


logo-marketing-institute-of-singapore-(mis)
Essentials Of Email Marketing With MailChimp

Classroom

Office hours

1-2 days

16

$1185


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Anson Road

Classroom

Office hours

1-2 days

16

$1185


-

-

Anson Road


logo-sky-digital-agency
MAILCHIMP EMAIL MARKETING FOR BEGINNERS

Online Live

Office hours

1-2 days

16

$360


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Raffles Place

Online Live

Office hours

1-2 days

16

$360


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Raffles Place


logo-sky-digital-agency
INTEGRATED MAILCHIMP EMAIL MARKETING FOR E-COMMERCE AND BUSINESS OWNERS

Classroom

Office hours

1-2 days

16

$680


-

-

Raffles Place

Classroom

Office hours

1-2 days

16

$680


-

-

Raffles Place


logo-tertiary-courses
Email Marketing Training With Mailchimp

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$248


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$248


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-tertiary-courses
NICF - Email Marketing Campaign With Mailchimp

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$688


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

PSEA,

Post-Secondary Education Account (PSEA) is an account set up by an account holder with the intention of paying off fees for post-secondary education. The account is for Singaporeans up to 30 years old. Courses offered by WSQ, CET Centers and government-supported Special Education (SPED) schools have course fees that can be paid off with funds from PSEA.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$688


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

PSEA,

Post-Secondary Education Account (PSEA) is an account set up by an account holder with the intention of paying off fees for post-secondary education. The account is for Singaporeans up to 30 years old. Courses offered by WSQ, CET Centers and government-supported Special Education (SPED) schools have course fees that can be paid off with funds from PSEA.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-aventis-learning-group-(alg)
Email Marketing For Beginners

Classroom or Online Live

Office hours

1-2 days

8

$680


-

-

Orchard

Classroom or Online Live

Office hours

1-2 days

8

$680


-

-

Orchard


logo-clickacademy-asia
Email Marketing & Marketing Automation (SG)

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road


logo-singapore-management-university-(smu)
Digital Marketing - Persuasive Copywriting, Chatbots And Email Marketing Essentials

Online Live

Evenings or Weekends

3-6 days

16

$1712


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Orchard

Online Live

Evenings or Weekends

3-6 days

16

$1712


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Orchard

RELATED RESOURCES

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RELATED QUESTION AND ANSWER

Email marketing is the use of email to promote services or products while at the same time building relationships with customers. The goals of email marketing are to drive sales, increase customer loyalty and communicate important information. In the past, email marketing was also considered direct marketing where mass groups of people are targeted. Nowadays, email marketing is based on segmentation, consent and personalization. In order for email marketing to work, a marketer has to know the deliverability of an email. Deliverability means the way an email marketer gauges the success of their email campaign reaching the inbox of their subscriber. An example of a tool that measures the deliverability of emails is G-Lock Apps. Mailchimp is also a great tool in email marketing. 

Email marketers use different kinds of emails to carry out their campaigns. These are the transactional email, direct email, welcome emails and newsletter emails. Transactional emails are emails that reach a customer’s inbox once they have done business with a merchant. This kind of email guides their customer through the purchase of a product or service or completes and confirms a transaction they have made with the merchant. Examples of these emails are purchase orders, return confirmations, electronic or email receipts and order statuses. Direct emails are emails that provide promotional content like special offers, announcements, discounts or a preview of a product. A welcome email is an email that customers receive when they sign up for a mailing list. This kind of email establishes trust with the customer, enhancement of a brand and shows the reputation of a company. Newsletter emails give customers an idea of the products of a company on a regular basis. This kind of email increases social sharing, strengthens brand image and nurtures the existing relationship between a company and a customer.
According to a study, 34% of the world’s population use email. This amounts to 2.5 billion people. Even though many people think that social media marketing is the best way and the most popular way of marketing, email marketing is still a vibrant and powerful way to connect to customers even if it is one of the oldest forms of digital marketing strategies. The main reason why email marketing is still relevant today because it is a very personal way of reaching target customers. The fact is, in terms of customer acquisition, email marketing can be more effective than social media marketing today. Email marketing is also economic and cost effective. 

If you are on a budget, you should consider email marketing over other digital marketing channels such as digital advertising or search engine marketing and traditional means such as TV, radio or direct mail. As already mentioned, email is very personal and also customizable. This gives readers a feeling that they are valuable and important to you and that you are providing something of value. This builds trust and loyalty. Email marketing is also action-oriented. This gives you the advantage of getting results right away. Email marketing results are very measurable. You can easily, with the right software, track who opened your email, what links were clicked and the number of people who unsubscribed. Finally, people on mobile could easily access their email because of the way mobile platforms are designed. This gives you more reach to more people.
There are lots of good email marketing courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done email marketing. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

Email marketing might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete an email marketing course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. Email marketing is always changing. Make sure that the course outline that you are looking at is updated to the latest email marketing strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.