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Search Engine Marketing (SEM) Courses

Showcase website on Google with pay-per-click (PPC)

It is essential to equip yourself with the know-how to leverage search engines and other related websites as a marketing medium, so as to capture the intent of the user, drive traffic, and generate leads and sales for your business. The skills will allow you to implement paid search advertising using Google Ads platform, and gives you the ability to analyze and optimize for return on investment (ROI).
96 H
$4614

16 COURSES FOUND


logo-marketing-institute-of-singapore-(mis)
Paid Search Ads To Drive Traffic From Google To Your Website

Classroom

Office hours

1-2 days

16

$1058


-

-

Anson Road

Classroom

Office hours

1-2 days

16

$1058


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-

Anson Road


logo-impossible-marketing
Google Ads Course (SkillsFuture)

Online Live

Weekends

1-2 days

8

$500


SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road

Online Live

Weekends

1-2 days

8

$500


SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Anson Road


logo-equinet-academy
NICF WSQ Google Ads Search (SEM) And Display (PPC) Certification Course

Classroom or Online Live

Office hours or Weekends

3-6 days

24

$990


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Classroom or Online Live

Office hours or Weekends

3-6 days

24

$990


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-tertiary-courses
Advanced Google Ads Training

Classroom or Online Live

Office hours

1-2 days

8

$298


-

-

Bukit Timah

Classroom or Online Live

Office hours

1-2 days

8

$298


-

-

Bukit Timah


logo-tertiary-courses
Google Ads Search Certification

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


-

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


-

-

Bukit Timah


logo-tertiary-courses
Google Ads Essential Training

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


-

-

Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


-

-

Bukit Timah


logo-tertiary-courses
Advanced Google Ads Training

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$298


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-tertiary-courses
Full Google Ads Training

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-conversion-hub
Google Adwords Search & Display Certification

Classroom

Office hours

1-2 days

16

$950


-

-

Kembangan

Classroom

Office hours

1-2 days

16

$950


-

-

Kembangan


logo-singapore-management-university-(smu)
Digital Marketing - Search Engine Marketing

Online Live

Evenings or Weekends

3-6 days

16

$1712


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Orchard Boulevard

Online Live

Evenings or Weekends

3-6 days

16

$1712


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Orchard Boulevard


logo-clickacademy-asia
Google Ads Official Certification (SG)

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road

Online Live

Office hours

1-2 days

16

$1500


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Anson Road


logo-equinet-academy
WSQ Digital Advertising Course

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

RELATED RESOURCES

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RELATED QUESTION AND ANSWER

Search engine marketing (SEM) is the process of marketing a business through paid advertisements that show up on the pages of search engine results. The main difference between SEM and search engine optimization (SEO) is that SEM refers to paid advertising while SEO refers mainly to free, natural, organic traffic for the promotion of websites. With SEM, advertisers bid on keywords or pay for them and ads usually appear on the top of search engine results like Google results, before the search results without paid advertising. The ads are commonly known as pay-per-click ads and come in several formats. Some are text-based ads which are small while others, like product listing ads or PLAs (also known as shopping ads) are more visual and product-based ads which allow consumers to see important information right away, like prices and reviews. 

The core strength of search engine marketing is that it provides the opportunity for advertisers to put their ads right in front of motivated customers who are more than ready to purchase at the right moment. It can be said that there is no other advertising medium that can do this. This is the reason why search engine marketing is so effective and a great way to grow your business. Keywords are the foundation of search engine marketing just like SEO. Keywords are the terms that users enter in the search engines and cause a certain ad or search result to be displayed. The most popular SEM platform is Google Ads, but there are other solutions like Bing Ads. The aim of search engine marketing is to get lower costs per click and maximize conversions that can be acquired through ads. Examples of keywords are “SEO courses in Singapore” or “digital course Singapore”.
The main reason why search engine marketing is important is that it produces results in a quicker way compared to SEO. However, it’s not an SEO vs. SEM thing. In fact, both strategies are used together in digital marketing. Ads are also more relevant to users if they are strategically formulated. SEM is also focused on conversion. Organic results are not usually connected to landing pages but paid ads are. Paid ads are linked to conversion-targeted sales pages or landing pages that move web traffic through a sales funnel. SEM also increases brand awareness. Based on a study by Google, search ads could increase brand awareness by a very significant rate. Even if the ads are not clicked, brand names are highly visible in ads and searchers might still recognize or read about the product, URL or brand name if they see the ad. SEM is also highly accessible even to small accounts. 

Most people hesitate to engage in SEM because of the cost, but the benefits really outweigh the costs. The fact is you can start on as little as $5 to start an SEM campaign and the ROI could be tremendous. SEM is also great for local marketing. With an add-on like Local 3-Pack from Google, you are guaranteed the top 3 search results for location-based searches. SEM also generates immediate results and can be a consistent source of traffic. SEM attracts more qualified leads and is the quickest way to become first in search results.
There are lots of good SEM courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done SEM. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

SEM might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete an SEM course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. SEM is always changing. Make sure that the course outline that you are looking at is updated to the latest SEM strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.