WEB

Web Analytics Courses

Get data and actionable insights with web analytics like Google Analytics

Web analytics is crucial for measuring success. With data, you can carefully examine information from a specific digital marketing campaign, and get guidance as to what works and what doesn’t. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven analytics strategies via Google Analytics and Adobe Analytics, web analytics will equip you with knowledge to make smarter data-driven business decisions and improve your key performance indicators (KPI).
96 H
$4614

17 COURSES FOUND


logo-equinet-academy
WSQ Digital Marketing Analytics (Google Analytics Certification) Course

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road

Classroom or Online Live

Office hours or Weekends

1-2 days

16

$888


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Anson Road


logo-clickacademy-asia
Google Analytics Certification (SG)

Online Live

Office hours

3-4 weeks

24

$1500


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Anson Road

Online Live

Office hours

3-4 weeks

24

$1500


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Anson Road


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Professional Certification In Data Driven Marketing

Classroom or Online Live

Office hours

1-2 days

16

$990


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Orchard

Classroom or Online Live

Office hours

1-2 days

16

$990


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-

Orchard


logo-aventis-learning-group-(alg)
Professional Certification In Google Analytics

Classroom or Online Live

Office hours

1-2 days

16

$990


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Orchard

Classroom or Online Live

Office hours

1-2 days

16

$990


NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

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Orchard


logo-clickacademy-asia
MASTERING DATA AND ANALYTICS FOR MARKETING (SG)

Online Live

Office hours

1-2 days

16

$1500


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Anson Road

Online Live

Office hours

1-2 days

16

$1500


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-

Anson Road


logo-impossible-marketing
Google Analytics Course (SkillsFuture)

Online Live

Office hours

1-2 days

8

$500


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road

Online Live

Office hours

1-2 days

8

$500


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Anson Road


logo-equinet-academy
Advanced Digital Marketing Analytics (GAIQ) Certification Course

Classroom or Online Live

Office hours

3-6 days

24

$990


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Anson Road

Classroom or Online Live

Office hours

3-6 days

24

$990


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-

Anson Road


logo-tertiary-courses
Advanced Google Analytics Training

Classroom or Online Live

Office hours or Evenings

1-2 days

7.5

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Bukit Timah

Classroom or Online Live

Office hours or Evenings

1-2 days

7.5

$298


SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

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Bukit Timah


logo-tertiary-courses
Google Analytics Essential Training

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$248


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bukit Timah

Classroom or Online Live

Office hours or Evenings

More Option Available

Weekends

1-2 days

7.5

$248


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

-

Bukit Timah


logo-tertiary-courses
Full Google Analytics Training

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah

Classroom or Online Live

Office hours or Weekends

1-2 days

15

$498


SDF (WSQ),

Skills Development Fund (SDF) is available for qualifying individuals or companies to attain Industry Certifications, mainly Workforce Skills Qualifications (WSQ). Course fee can be subsidized up to 95% with absentee payroll funding

Learn More

SkillsFuture Credit,

Singapore Citizens above 25 years old will receive an opening credit of $500 in the SkillsFuture credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

NTUC-UTAP

Union Training Assistance Program (UTAP) is a training benefit for National Trades Union Congress (NTUC) members to compensate for the costs of their training. NTUC members enjoy 50% unfunded course fee support for up to $250 every year if you sign up for courses supported under UTAP. NTUC members who are aged 40 and above could enjoy higher funding support up to $500 per individual every year, capped at 50% of unfunded course fees.

-

Bukit Timah


logo-kaplan
Professional Certificate In Digital Analytics

Online Live

Weekends

3-6 days

32

$2140


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-

Bencoolen Road

Online Live

Weekends

3-6 days

32

$2140


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-

Bencoolen Road


logo-marketing-institute-of-singapore-(mis)
Google Analytics Masterclass

Classroom

Office hours

1-2 days

16

$905


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Anson Road

Classroom

Office hours

1-2 days

16

$905


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-

Anson Road

RELATED RESOURCES

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RELATED QUESTION AND ANSWER

Web analytics such as Google Analytics is defined as the measurement, gathering, analysis and reporting of information on the web with the aim of understanding as well as optimizing the usage of the web. Analytics tools measure activity as well as behavior on a website, for example: how many users visit the site, how long they stay, how many pages they are visiting, what pages they visit and the sites they came from as well as what they interacted with before landing on the website. There are many metrics that you can track in order to measure the performance of a website. 

First, you can measure the overall traffic. Overall traffic refers to the number of visits that your site gets for a certain period of time. The next metric you can track is bounce rate. When somebody visits your site and leaves without viewing another page on your site is called a ‘bounce’. The percentage of these types of visits you get measured against your overall traffic is your bounce rate. The lower the bounce rate, the better. Another important metric is traffic sources. The pages that link to your site are called your traffic sources. These pages could be search engines, links from other sites, visits from email campaigns or links from social media. You can also monitor desktop vs. mobile visits with the use of web analytics. You might not be surprised by the fact that mobile traffic has overtaken desktop traffic not too long ago but knowing the numbers will help you with your business strategy. Lastly, it is important to find out about conversion rate. This helps you build brand loyalty with your audience and sort out the ones who are really interested in your site.
The main reason why web analytics is important is that it helps you monitor what your users are doing on your site. You can consider your website as an online shop. Through web analytics, you can observe the activities as well as the buying habits of users. Through web analytics information, you can market new products and services. Marketing essentially becomes easy once you are done with a website analysis. This is because you can easily predict what the future demands will be. You can also easily design your landing page as well as website pages according to the behavior as well as the interests of users. Web analytics data also helps you identify your website’s strengths and weaknesses. This is because you will know which webpages have high and low bounce rates. You can then work on pages that have high bounce rates and utilize web pages that have low bounce rates. 

Overall, the purpose of web analytics is so that you can optimize your websites and enhance user experience. So, it’s not simply about getting a lot of visitors but also improving the experience of your visitors when they visit your site although these two have a direct relationship with each other. Perhaps, the best thing about web analytics are the reports you can generate through it. Strategies may vary and outcomes may vary but data never lies. This valuable data can be used at any point in your marketing journey. The more you gain experience from interpreting reports and generating strategies from them, the more you add value to yourself as a digital marketer. This is true no matter what niche you get yourself into.
There are lots of good web analytics courses online, and if you have some confusion which one is best for you, it might be helpful to consider a few tips. Check the trainer of the course Before you enroll, check the profile of the trainer of the course. Find out about his experience and track record. You can find out about the background of the trainer, his or her achievements, the number of websites he/she has optimized and also the rankings of the websites. Check his/her track record as well as the number of years he/she has done web analytics. Try to find out who their influencers are as well as people that they have worked with. You can find out about these from testimonials about the course. Check the course fees as well as the subsidies that you might be entitled to Check if the course fees are reasonable and also how much you need to pay if you apply the subsidies or grants to the fees. 

Web analytics might be a self-learning process, but if you are a beginner, you might need help on having a strong foundation. Fees may range from $200-$2000 depending on the course as well as the duration of the course. You could also check for subsidies that entitle you to a coverage of 90% of the course fees. Check if the course provides certifications A certification is awarded to individuals who complete a web analytics course. Some academies offer diplomas if the duration of the course is longer. Certificates are very useful for job placements. They could be assets when you are applying for a job. An example is a WSQ certification which is awarded by the government. Check if the course outline is updated. Web Analytics is always changing. Make sure that the course outline that you are looking at is updated to the latest digital marketing strategies. Just drop us a message and our course ambassadors will give you our recommendations based on your requirements.
Subsidies Available for Individuals

Skills Development Fund (SDF) for individuals 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. There are eligibility brackets for self-sponsored individuals who are applying for SDF without being supported by any company. Different brackets mean different subsidies with course fee coverage up to 90%. Up to 70% funding: Singapore citizens and permanent residents below 40 years old Up to 90% funding: Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Skillsfuture Credit 
Skillsfuture credit is a $500 credit offered to all Singaporeans aged 25 and above. It aims to encourage skills development as well as lifelong learning. This credit is exclusively for course fees only and cannot be used for allowances and personal expenses. Also, Skillsfuture Credit is only for individuals. There is no Skillsfuture Credit for companies. 

Credit Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. With a CITREP+ grant, you can be eligible for 100% support for course fees and certification fees, capped at $2,500. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. You are eligible for as high as 90% course fee support for an IBF-STS grant. 

Post-Secondary Education Account (PSEA)
The Post-Secondary Education Account or PSEA, is part of the Post-Secondary Education Scheme that helps parents save for their children’s post-secondary education. Parents can maintain a Post-Secondary Education Account for each eligible child. The PSEA was first set up in 2008 with the aim of motivating young Singaporeans to finish post-secondary education, and is geared towards Singaporeans aged up to 30 years old. At present, the approved courses under PSEA include most full-time and part-time full qualification programs provided by publicly-funded post-secondary education institutions, as well as skills-based programs offered by the Singapore Workforce Skills Qualifications (WSQ) CET Centers, as well as government-supported SPED schools. A Singapore citizen can use his/her PSEA funds to pay for approved fees and charges for WSQ programs. The PSEA will be closed in the year the account holder turns 31. Any unused funds in the PSEA will be transferred to the account holder’s CPF. 


Subsidies Available for Companies

Skills Development Fund (SDF) for companies 
This subsidy is often related to Workforce Skills Qualifications or commonly known as WSQ. SDF for companies consist of both course fee funding and absentee payroll support. Employers can be categorized as SMEs or non-SMEs. SMEs in Singapore are defined as companies with at least 30% local shareholding, group annual sales turnover of less than $100 million or group employment size of not more than 200 workers. Those companies who do not fall under this definition are called non-SMEs. SDF provides higher subsidies for SMEs compared to non-SMEs. Up to 90% funding: All SMEs (Enhanced Training Support for SMEs or ETSS) Up to 70% funding: Non-SMEs, Singapore citizens and permanent residents below 40 years old Up to 90% funding: Non-SMEs, Singapore citizens 40 years or older (Mid-Career Enhancement Subsidy or MCES) Up to 95% funding: Non-SMEs, Singapore citizens who are 35 years or older (13 years and above for persons with disabilities), earning a monthly income of not more than $2,000 (Workfare Training Support or WTS)
Learn more about Skills Development Fund (SDF) 

Critical Infocomm Technology Resource Program Plus (CITREP+) 
CITREP+ is a program under IMDA’s TechSkills Accelerator (TeSA) initiative to support ICT workforce in keeping up with technology by providing proactive training of technical skills. CITREP+ has funding for both company-sponsored and self-sponsored individuals. For company-sponsored individuals, the individual is eligible for up to 90% of the course fees and certification fees capped at $3,000 per trainee. 

Institute of Banking and Finance Singapore - Standards Training Scheme (IBF-STS) 
IBF-STS grant is mainly for finance and fintech-related courses. These courses are accredited and approved by IBF-STS. A company-sponsored individual is eligible for as high as 90% course fee support for an IBF-STS grant.